Back in 2016, the New York Times called Blue Apron “the Starbucks of the meal-kit business.” The model aims to emulate having your own private chef – subscribers will discover new recipes, eat fresher food, and save both time and money.Īt the time of its launch in 2012, the company was one of the pioneers in the meal kit delivery business. It’s weekly subscription service delivers everything you need to make fresh meals, including shopping for its customers at wholesale and delivering all the ingredients in specific proportions, along with printed recipe cards.
Pioneer in meal-kit delivery SPREE SUCCESS STORYīlue Apron is a New York-based start-up that is changing the way people cook at home.
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